Senior Performance Marketing - B2B

We are looking for a B2B Performance Marketing Manager to lead our customer acquisition strategy across all paid digital channels.

The ideal candidate combines deep expertise in paid media with a strong analytical mindset to build scalable acquisition engines. This role is responsible for planning, executing, optimizing, and growing paid marketing channels to deliver high-quality leads while continuously improving efficiency through data-driven decision making.

1. Paid Media Execution & Optimization

• Execute, manage, and optimize paid acquisition campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant digital platforms.
• Manage day-to-day campaign operations, including audience targeting, bidding, budget pacing, creative testing, and performance monitoring.
• Develop targeted campaigns for SMEs, mid-market, and large enterprise businesses.
• Execute prospecting, retargeting, lookalike audience, and account-based marketing (ABM) initiatives.
• Identify opportunities to scale high-performing campaigns and reduce inefficient spending.

2. Qualified Lead Generation & Acquisition Efficiency

• Drive consistent growth in Marketing Qualified Leads (MQLs) while optimizing acquisition costs.
• Monitor campaign performance and lead quality across channels, audiences, and segments.
• Analyze acquisition performance to identify opportunities to improve MQL conversion rates and reduce Customer Acquisition Cost (CAC).
• Continuously optimize campaign targeting, messaging, and conversion journeys to attract high-intent business prospects.
• Provide actionable recommendations to improve marketing efficiency and overall acquisition performance.

3. AI-Powered Performance Marketing

• Actively leverage AI tools to improve campaign performance, audience analysis, creative testing, and decision-making.
• Use AI-powered solutions to identify performance trends, detect inefficiencies, and uncover optimization opportunities.
• Apply AI to accelerate creative ideation, ad copy testing, competitor analysis, and campaign experimentation.
• Explore AI-driven automation to improve reporting accuracy, operational efficiency, and campaign management.
• Stay updated on emerging AI marketing technologies and proactively test relevant tools and capabilities.

4. Performance Analytics & Experimentation

• Analyze campaign performance using GA4, Google Tag Manager, Looker Studio, and advertising platform analytics.
• Monitor MQL volume, Lead-to-MQL conversion rates, Cost per MQL (CP-MQL), CAC, and campaign efficiency.
• Ensure accurate conversion tracking, UTM implementation, and campaign attribution.
• Design and execute structured A/B tests across audiences, creative assets, ad messaging, landing pages, and bidding strategies.
• Prepare regular performance reports highlighting insights, optimization opportunities, and recommended actions.

5. Cross-Functional Collaboration

• Collaborate with Creative, Content, and Web teams to develop high-converting advertising assets and landing pages.
• Translate campaign insights into clear creative briefs and optimization recommendations.
• Coordinate with external performance marketing agencies to ensure execution quality and alignment with acquisition objectives.
• Proactively flag performance risks, tracking issues, and opportunities for improvement.

Requirements

• +4 years of hands-on experience in performance marketing, including proven B2B lead generation experience.
• Strong practical knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
• Proven experience generating qualified B2B leads and optimizing acquisition costs.
• Demonstrable hands-on experience using AI tools for campaign optimization, performance analysis, automation, or creative experimentation.
• Strong understanding of audience segmentation, conversion tracking, retargeting, and campaign optimization.
• Proficiency in GA4, GTM, and performance reporting tools.
• Strong analytical skills with the ability to translate campaign data into clear, actionable recommendations.
• A proactive, results-oriented mindset with strong attention to detail and ownership.

• Experience in B2B fintech, SaaS, HR tech, payroll, or financial services.
• Experience running LinkedIn ABM campaigns.
• Familiarity with AI-powered analytics, automation platforms, and advanced advertising tools.
• Experience working with external marketing agencies.
• Understanding of landing page conversion rate optimization (CRO).

Performance will be evaluated primarily against:

We're looking for someone who is not simply a campaign operator, but a performance-driven marketer who understands how to turn advertising investments into qualified business opportunities.

The ideal candidate is analytical, highly hands-on, AI-curious, and proactive, with the ability to independently identify problems, test solutions, and continuously improve performance.