Keep Converting raises two million dollars to generate e-commerce pages instantly: a bet on the survival of store websites in the era of answer engines

The Keep Converting platform, which focuses on improving conversion rates for e-commerce, emerged from stealth, announcing the closing of a pre-seed funding round worth two million dollars led by Nuwa Capital and COTU Ventures. This move comes as the map of shoppers’ access to stores is changing, driven by the emergence of generative answer engines and short-video apps as primary discovery channels.

The company was founded in 2025 in the United Arab Emirates by Mohamed Al-Mouji, who previously served as head of product at the Visita platform and led marketing at Vodafone, and Manuel Brinz, who previously was product lead at TikTok Shop in the United States and worked in the product management team at Walmart. The founders start from a hypothesis that challenges the common narrative that agent tools will eliminate the need for store websites, arguing that consumers still need to visit a site, see the product and interact with it before making a purchase decision, while the real gap is that 98 % of product-page visitors leave without completing a transaction.

The platform rebuilds the entire product-page experience instantly for each visitor individually, based on the context that brought them to the site and what they are actually searching for.A visitor coming from a ChatGPT recommendation searching for a comfortable shoe sees a product page that highlights comfort, cushioning and runner reviews, while a visitor arriving from a TikTok ad for the same product sees a different page that focuses on the moment, the content creator and the trending visual context. The platform operates via a closed system that generates multiple versions of a single product, compares their performance, promotes the most persuasive version and continuously generates new variations.

The company disclosed an average lift in conversion rate of 64 % across client operations in the Gulf markets, the United States and Europe, within sectors that include consumer electronics, home appliances, perfume, personal-care products and fashion. Brinz explains that global commerce teams have spent years testing recommendation engines and sidebar ad experiments, but they have always run into the limited impact of superficial tools that do not reshape the page structure itself according to the shopper.

This shift places direct implications on e-commerce managers and marketing and growth teams in the region; the platform provides pre-built integrations with the regional Z and Salla platforms as well as Shopify, WooCommerce and Adobe Commerce, in a setup process that takes roughly ten minutes. In practice, this means that a store manager in Saudi Arabia, the United Arab Emirates or Egypt no longer has a customer-acquisition cost reduction path limited to increasing ad budgets on traditional search channels, but instead can absorb visits coming from tools like Perplexity and instantly adapt the page to the context of the buyer’s question, without needing to manually re-code the store front.

The company will allocate the proceeds of the financing round to expand its engineering team and develop AI capabilities across the network, so that visitor interactions through the client network improve generation accuracy and performance for all stores joined to the platform, while simultaneously opening registration to onboard the next cohort of merchants.