Ibtikar Fund invests in Churn Solution, adding MCP protocol to subscription retention tools and expanding hiring
Ibtikar Fund announced a undisclosed-value seed round in Churn Solution, a Palestinian-based startup that uses artificial intelligence to manage customer retention and recover lost revenue for digital subscription and e-commerce companies.
The company was founded in 2025 by Abdel Hafiz Salah, Mahdi Washah and Walaa Kaoush, and it launched its first product within three months of the idea stage, quickly attracting a customer base that pays recurring subscriptions across eight countries: Saudi Arabia, Morocco, the United States, the United Kingdom, Italy, India, Canada and Australia.
The platform addresses three main friction points that lead to subscriber churn: custom cancellation flows that present alternatives and instant offers the moment a customer requests to leave, re-activation flows that win back former subscribers, and financial recovery flows that handle involuntary churn caused by failed payments and bank cards.
AI analyses cancellation intent through an instant dashboard, and the MCP protocol interface lets teams query subscriber data via automated assistants.The platform also provides automatic session recording and sentiment and impression analysis, together with a no-code flow builder that lets non-technical teams test retention scenarios without direct engineering support.
Ambar Amleh, managing partner at Ibtikar Fund, said retention has become a urgent financial necessity for subscription economies, noting that the combination of intelligent analytics and operational flexibility gives companies of all sizes the ability to counter declines in the customer lifecycle. Abdel Hafiz Salah, CEO and co-founder, added that the funding will be allocated to accelerate the product roadmap and bring advanced retention technologies, previously limited to large enterprises, to startups and mid-size firms.
The company plans to allocate the round’s funds to market expansion and to build new teams in sales, marketing and content creation, while strengthening its presence in the Middle East and North Africa and exploring technical integration with e-commerce platforms, at a time when Grand View Research estimates the global subscription economy could reach $1.5 trillion by 2033.
The investment reflects a significant operational shift for anyone running a subscription platform or e-commerce store in the Gulf, Egypt or the Levant. Relying on lightweight, programmable flows that can be linked to AI assistants via the Model Context Protocol (MCP) moves churn monitoring from delayed monthly reports to automated, proactive intervention the moment a cancellation is attempted or a card fails, reducing customer recovery costs and easing the engineering load on emerging regional teams.